Prep the Strawberries: Start by washing and slicing the fresh strawberries. Set them aside to let their natural sweetness shine while you prepare the cake.
Mix the Batter: In a large bowl, combine the flour, sugar, and milk. Stir gently until the mixture is smooth and fluffy. This is the base of your ethereal cake!
Bake the Cake: Preheat your oven to 350°F (175°C). Pour the batter into a greased baking sheet and spread evenly. Bake for 10-12 minutes, until lightly golden and a toothpick comes out clean.
Cool the Cake: Once baked, remove the cake from the oven and allow it to cool in the pan for 5 minutes. Then, gently transfer it onto a clean kitchen towel. This step is crucial to prevent cracking when rolling!
Roll the Cake: With the kitchen towel, carefully roll the cake while it's still warm. Starting from one edge, roll it tightly and let it cool completely in this shape.
Whip the Cream: In a separate bowl, whip the heavy cream until soft peaks form. You can sweeten it with a little sugar for extra flavor, if desired.
Unroll & Fill: Once cooled, gently unroll the cake. Spread the whipped cream evenly over the entire surface and sprinkle the sliced strawberries on top.
Re-roll the Cake: Carefully roll the cake back up, this time without the towel. Place it seam-side down on a serving platter.
Chill: For best results, refrigerate the roll cake for at least 2 hours. This helps it set beautifully and makes for easier slicing later.